Fintech & MENA is where I go deep. Tooling, systems, and team-building are how I’d do it anywhere.
The deep end: money surfaces for one of MENA’s most-used apps — shipped, in production, and audited by real remittances every day.
The foundations under the surfaces: the component system behind the 4.0 overhaul, and a motion language with live, working demos.
The component and token system behind the redesign — built so a small team could ship a company-wide overhaul without drift.
Principles, tokens, and six patterns for how Botim moves — RTL-aware, with every pattern running live on the page.
What makes a small team ship like a big one — and the part of this practice that transfers to any product, any industry.
Nine skills that critique, research, audit RTL, gate copy, and sync Figma→Ditto — design quality as tooling, not opinions.
I make design quality less person-dependent.